Biogenuix
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Our Team

At Biogenuix, we are a team with diverse talents, backgrounds, ethnicities and a balanced gender mix of young people having endless spirit to win as team and work together, shoulder to shoulder.

Biogenuix was born in 2004 with a humble beginning by a group of three colleagues, with similar intent, beliefs and professional backgrounds. Our team has since then grown from strength to strength with continued support and appreciation from our esteemed customers and the highest level of commitment of each and every individual working at Biogenuix. Our group is now a family of specialized people looking into Sales, Technical Support, Marketing, Service and Engineering Support, Human Resource, Logistics and Finance functions- working together as a highly integrated group!!

Management @ Biogenuix

Sundeep Amar
Director- Marketing & Operations
Sundeep is a PG in Biochemical Technology and PG in Business Management. He brings with him a wealth of experience after having worked in the Clinical Diagnostic divisions of Johnson and Johnson Ltd, Bio-Rad followed by advertising & marketing stint at a transnational company into Clinical Diagnostics and Self-healthcare devices. Sundeep is well versed in business development, domestic & international Sales, Marketing, Logistics and Regulatory functions for biologicals products, Laboratory reagents and automation. At present one of his major areas of focus in Biogenuix includes designing & implementing IT systems to streamline company’s operations in marketing, logistics, finance and HRD. The company has taken a number of initiatives including implementation of ERP system to integrate overall operations, CRM program for efficient management of customer support, our e-marketing programs and HR systems to ensure best practices of HRM in the Industry.

Ashish Bawa
Director- Clinical Diagnostics & Application
Ashish trained as a Pharmacist and went on to gain an understanding on business processes through a PG program in management. He learned his ropes at Johnson and Johnson where he handled the Sales function for specialised Biotechnology products of J&J. He has gained a wealth of experience into transplant & nephrology markets during his tenure with J&J. This was followed by Sales Management stint with a transnational company, managing Sales of Diagnostics, Blood Banking and marketing of Self-Health care product lines. Ashish is currently focussed towards developing new business in the Clinical Diagnostic segment and is helping strengthen the Application Support team at Biogenuix to support Molecular and Transplant diagnostics customers of the company.

Anil Shrivastava
Director – Sales & DOP Management
Anil, one of the brightest minds in the Pharmacy College, followed his Bachelor’s degree in Pharmacy with a PG in Business Management. Anil brings with him a vast breadth of experience in product & sales management through his various tenures in diverse markets while working for Pharmaceutical Multinational organisations like Bayer, Johnson and Johnson ltd, LG Lifesciences and in Bioprocess business while working for Millipore .Anil, now drives the Sales processes at Biogenuix through his own brand of Sales Management and draws a perfect harmony between the Sales and Technical aspects of product promotion. It is only through Anil’s focussed approach and experience that the entire sales, marketing and technical support teams are now orchestrated towards achieving the company objectives.

Our Team Members